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Scott Berg is is responsible for HP's global digital strategy. Scott’s role is to develop HP’s overall digital strategy, ensure execution of all digital plans including partnerships, media, social, mobile and interactive while advancing the growth and management of the HP internal and external digital ecosystem.
Ben Smithee Co-Founder and Managing Partner of Spych Market Analytics. Ben brings a unique perspective to the future of interactive marketing and speaks to the value and necessity of market research. At Spych he has developed a uniquely holistic approach to this research, one that successfully blends interactive methods such as social media and branded communities with more traditional methods such as focus groups. Ben was nominated as one of the Top 10 Youth Marketing Professionals in 2010.
George Benckenstein is an interactive, social and digital media strategist with expertise in creating conversations and engagement around websites, products and events. For the past three years, he has been leading the interactive marketing initiatives for Administaff, Inc.
Did you know? HiMA Luncheons are GREAT for networking with other marketers, meeting new business contacts and uncovering hidden job opportunities!
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Houston Interactive Marketing Association (HiMA) is organization that creates awareness, facilitates education and promotes utilization of interactive marketing. Founded in 2005, HiMA offers frequent educational and social events, mentoring and an user-generated, dynamic Web site where interactive professionals can connect, collaborate, network and learn.
